Australian merino wool is a natural fibre derived from the merino sheep. The wool is spun into yarn and contains self-cleaning and moisture-wicking properties, making it naturally resistant to odour and stains. The fibre also maintains its shape after wearing and washing, lending it long-lasting wearability.

The process begins by selecting every fleece from Responsible Wool Standard (RWS) accredited farms. RWS is an industry tool to ensure progressive land management and uphold animal welfare standards. Generations of expertise are employed when selecting wool, evaluating micron, staple length, crimp, and lustre unique to each fleece. The qualities are reflected in the finished garment and can be separated into two distinct categories of knitwear: worsted and woollen.